AI VIDEO PRODUCTION WORKFLOW
PROJECT: AMBER
So what did we actually do here?
This project was born out of our drive to navigate the rapid evolution of the creative AI landscape. Our goal is to stay at the top of our game and provide our clients with the highest level of consulting and service.
We cut through the noise and confusion to dive deep into clarifying common misconceptions about generative AI.
We want to give you a deeper understanding of how workflows differ — and why the results from a free AI video app on your phone may not be as relevant in a professional production environment as you might think.
So let’s dive into the nitty-gritty and meet Amber!
If you are interested in starting your own AI powered project or campaign — we are just a phone call away.
WHO IS SHE?
Amber is born out of an idea. The idea is showcasing our clients the potential of Generative AI when it comes to professional production workflows. Next to this potential however, are always the short comings as well.
When to use AI, and when to avoid it.
BUILDING HER
Developing the character is the key part of a cohesive asset workflow to ensure Amber is always going to be Amber, regardless of the scenario you are going to imagine her in.
From there you will keep pushing details into hard training data to keep immutable characteristics and iterating the rest.
DATASET
Amber is trained on a ever growing dataset. With each generation the character becomes more and more sophisticated. As we trained the model and its behavior, we learn about the character itself and how it will impact future generations as well.
STORYTELLING
The final step then is very much traditional filmmaking. Knowing what story you want to tell and keep iterating your assets to create a cohesive piece of content tailored to your needs and creative ideas.
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